6 Courses – $1000.00
Description:
1 – Small Business Fundamentals & Marketing Strategies.
2 – Marketing Analytics Strategy & Application
3 – Social Media Management & Marketing
4 – SEO Training From Beginner To Professional
5 – SEO Strategies 6 – SEO Audit
Course 1:
Small Business Fundamentals – Marketing Strategies
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Why we need Marketing
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Why a career in Marketing can be really interesting
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How to build a Marketing plan
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Understand customers and their needs, wants, and demands
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Perform marketing research
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Carry out customer segmentation
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Set up the 4Ps of Marketing
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Leverage product mix and pricing strategies
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Organize marketing campaigns
- Management and Leadership
- Marketing Strategy
- Building a Marketing plan
- Conducting marketing research
- Collecting primary data for marketing research
- Performing client segmentation
- Selecting a target customer group
- Understanding the 4Ps of Marketing
- Classifying a firm’s products
- The importance of product branding
- Subtleties of product packaging
- Understanding the factors shaping product pricing
- The right way to approach product pricing
- Organizing product distribution
- Setting up an effective promotional campaign
- Working with the four Ps of Marketing in a dynamic environment
- Establishing and Tracking KPIs
- Calculating and monitoring Customer Lifetime Value
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Calculate Customer Lifetime Value
Marketing Analytics Strategy And Application
- How to choose meaningful metrics
- How to measure the impact of your marketing efforts
- How to test and optimize marketing activation
- How to develop a data strategy
- What are the different types of marketing measurement
- How to choose the right tools
- How to measure the ROI of your marketing efforts
- Fundamental concepts in marketing and the measurement of marketing
- What are some of the most common measurement platforms, from web and app analytics to email marketing measurement
- How to create a visual map of a campaign plan for more effective measurement planning
- How to build an analytics strategy within your business
- How to map out a marketing campaign user journey for more effective measurement
- How to select the right metrics based on your business objective
- How to identify and set benchmarks for your metrics
- How to optimize your marketing through data and experimental testing
- How to measure returns on marketing investment
Course 3:
Social Media Management & Marketing
- Market Research
- Social Media Strategy
- Goal Setting
- Branding & Design
- Content Marketing
- Track Performance
- Sales Training
- Copywriting
- Sales Psychology
- Emotional Intelligence
- Persuasion & Influence
- Customer Service
- Difficult Conversations
- Marketing Channels
- Facebook Ads
- Facebook Marketing
- YouTube Marketing
- YouTube Ads
- Instagram Marketing
- Pinterest Marketing
- LinkedIn Marketing
- Quora Marketing
- Twitter Marketing
Course 4:
SEO Training From Beginner To Professional
- ON-PAGE SEO
- OFF-PAGE SEO AND LINK BUILDING
- SEO KEYWORD RESEARCH
- VOICE SEO, MOBILE SEO, SITE SPEED
- Google Keyword Tool
- Google Analytics
- Google Search Console
- Yoast SEO for WordPress SEO and blogger SEO
- SEMRush
- A number of 3rd party Google research tools including tools to research competition
Course 5:
SEO Strategies
- Learn all about what we call “Topical Relevancy”
- Learn how you can leverage your category pages (if you own a ecommerce site)
- Well be exploring what we call LSI keywords
- Learn how to implement advanced Onpage SEO Analysis
- Learn how to implement advanced internal linking
- Learn everything you need to know about click depth
- Learn advanced link building techniques
- Learn all about Googles Artificial Intelligence & how Machine Learning affects SEO.
- How you can optimise your content for Voice Search
- How you can rapidly increase your websites conversion rate using this cool Wordpress plugin
Course 6 :
SEO Audit
- What an SEO audit is + How Google works
- You’ll discover the 4 parts that make up every SEO audit
- I’ll show you what tools can you use to carry out an SEO audit
- You’ll learn about the most common technical SEO problems a websites can face
- You’ll learn how to audit a websites XML sitemap
- How to test a websites page speed
- We’ll also be looking at the most common Onpage SEO problems a site can face
- I’ll show you how to audit a websites URLs and find any 404 pages
- How to check a websites page titles + meta descriptions
- How to check a websites heading tags
- How to check for duplicate content on a websites
- How to find thin content on a websites
- How to find broken links on a website
- How to analyse a sites internal link structure
- How to analyse a website backlink profile
- How to analyse organic search traffic