2 Courses – $50.00
Description:
1 – Small Business Fundamentals & Marketing Strategies.
2 – Marketing Analytics Strategy & Application
Course 1:
Small Business Fundamentals – Marketing Strategies
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Why we need Marketing
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Why a career in Marketing can be really interesting
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How to build a Marketing plan
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Understand customers and their needs, wants, and demands
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Perform marketing research
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Carry out customer segmentation
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Set up the 4Ps of Marketing
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Leverage product mix and pricing strategies
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Organize marketing campaigns
- Management and Leadership
- Marketing Strategy
- Building a Marketing plan
- Conducting marketing research
- Collecting primary data for marketing research
- Performing client segmentation
- Selecting a target customer group
- Understanding the 4Ps of Marketing
- Classifying a firm’s products
- The importance of product branding
- Subtleties of product packaging
- Understanding the factors shaping product pricing
- The right way to approach product pricing
- Organizing product distribution
- Setting up an effective promotional campaign
- Working with the four Ps of Marketing in a dynamic environment
- Establishing and Tracking KPIs
- Calculating and monitoring Customer Lifetime Value
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Calculate Customer Lifetime Value
Course 2 :
Marketing Analytics Strategy And Application
- How to choose meaningful metrics
- How to measure the impact of your marketing efforts
- How to test and optimize marketing activation
- How to develop a data strategy
- What are the different types of marketing measurement
- How to choose the right tools
- How to measure the ROI of your marketing efforts
- Fundamental concepts in marketing and the measurement of marketing
- What are some of the most common measurement platforms, from web and app analytics to email marketing measurement
- How to create a visual map of a campaign plan for more effective measurement planning
- How to build an analytics strategy within your business
- How to map out a marketing campaign user journey for more effective measurement
- How to select the right metrics based on your business objective
- How to identify and set benchmarks for your metrics
- How to optimize your marketing through data and experimental testing
- How to measure returns on marketing investment